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Manifesto |
| What guides the design and delivery of our services? Declaration of our operating principles. |
download file; sponsorship available
FILE: C-02a-ServiceManifesto3.doc |
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Force-Field Analysis |
| How do we analyze the opportunity space of clients, identifying the most powerful and often overlooked barriers to success? Overview of how we discover what to eliminate or mitigate before you spend a lot of time and money on unsustainable initiatives. |
download pdf monograph; opt-in required
FILE: C-02b-ForceField.A.1.pdf |
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Mental Structures |
| What types of change inhibitors do successful thought leaders co-opt, attack, or ignore? Visual survey of conscious and unconscious mental structures that support or undermine change initiatives. |
download pdf monograph; opt-in required 
FILE: C-02c-MentalStructures.A.1.pdf |
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Change Levers |
| Which change levers do thought leaders use when changing minds? Overview of the incisive work and book by John Gardner, Changing Minds and a theoretical framework for rapid, large-scale social change. |
download pdf monograph; opt-in required 
FILE: C-02e-ChangeLevers.A.1.pdf |
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Buying Model |
| How does GISTICS facilitate the buying process for complex technologies or intangible services? Overview of essential questions that all buyers must satisfy, meeting the shared criteria of decision influence teams. |
download pdf monograph; opt-in required 
FILE: C-02d- BuyingModel.A.1.1.pdf |
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Decision-Making Resources |
| What types of decision-making resources do thought leaders use to move mountains, creating new markets, driving adoption of new technologies, or capturing huge market shares? Visual survey of direct and indirect means to market communications that you and GISTICS can use. |
download pdf monograph; opt-in required 
FILE: C-02f-DecisionResources.A.1.1.pdf |
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