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Research Framework
The table below depicts our framework for the application of open-systems research.
Four Phases of Actualization
The actualization model indicates the four basic phases in which entrepreneurs operate. More importantly, most entrepreneurs exhibit a natural or unconscious preference for one or more of these phases, indicating both a strength and weakness.
To paraphrase Steve Jobs, “Great artists ship product!” By that declaration, he emphasizes execution across all four phases of actualization.
Four Phases of Actualization |
CONTEXT / VISION |
STRATEGY / DESIGN |
TACTICS / ACTION |
ACTUALIZATION / MEANING |
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For a moment, reflect upon your personal preference for one or more of these phases.
Open-systems research entails framing essential questions appropriate to each phase, striving to identify better, faster, and cheaper ways to transit each step of the process.
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