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To which subjects does GISTICS apply open-systems RESEARCH?
In the common view, research entails the pursuit of insights, answers, and solutions — if you will, the “it” of a search.
In the search for “it,” or more formally, heuristics, one assumes that a new datum, fact, or correlation can reveal a new and more fruitful course of action.
Open-systems research starts with a different assumption: Asking better questions reveals better answers; however, the point of asking remains the discovery (or invention) of better — more concise, more penetrating, more comprehensive — questions. This process often yields the most fruitful course of action possible, a breakthrough strategy.
The hunt for better questions and the development of breakthrough strategies distinguish open-systems research from close-ended heuristic — the search for-“it” — research.
Asking better questions and using an open-systems research strategy reveal the hidden constraints on imagination, ingenuity, and innovation of entrepreneurs and providers of breakthrough technologies: the unexamined presuppositions, criteria, beliefs, values, and social norms of both vendor and customers.
The practice of open-systems research unlocks the potential of breakthrough brand-marketing strategies, creation of new markets, collaborative solutioneering of digital services with new-market customers, and rapid adoption and payback from a digital service.
GISTICS promises to co-create with you a breakthrough strategy and execution roadmap.
The navigation bar to the left depicts subjects to which GISTICS continues to apply open-systems research.
Each subject area contains several thought-leadership pieces: monographs, Webcast presentations, postings, and probe-further hyperlinks.
To access these thought-leadership pieces, we ask that you provide your name, company affiliation, and email address. In those cases denoted by a sponsor’s name, access will also entail agreeing that the designated sponsor may contact you .
Notes on the graphic: (1) Insert a space between the words clear and opportunity. (2) Insert a comma after market category. (3) Change the word nor to the word or. (4) Change the word clarify (a verb) to the noun clear (to be consistent with the rest of the presentation. (5) Eliminate the word position so that the phrase reads “and brand positioning.” (6) Change the word sequence to sequenced. (6) Add the word “that” before the word “speeds.”
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Making the Business Case
