 |
Making the Business Case for DAM |
| What constitutes digital asset management? Introducing specialized databases that emphasize the management of metadata and large multimedia files. |
download 3-page pdf primer; sponsorship available
FILE: B-09a-DAMIntro3.pdf |
| |
|
 |
DAM Repositories |
| What comprises an enterprise asset repository? Overview of DAM systems for medium to large enterprises; includes description of key functions and system elements. |
download 3-page pdf primer;; sponsorship available
FILE: B-09b-DAMrepositories3.pdf |
| |
|
 |
DAM as Business Strategy |
| What defines the economic function of digital asset management? Overview of business drivers for DAM. |
download pdf monograph; sponsorship available
FILE: B-09c-DAMasBizStrategy.pdf |
| |
|
 |
DAM Benchmark for Agency |
| How can a marketing manager in a large firm acquire stock images and publish them to an extranet portal and corporate Website, saving $32,760 per year? Introducing specialized activity-based benchmarks that validate DAM-related savings. |
download pdf monograph; sponsorship available
FILE: B-09d-DAMBenchmark4Agency.pdf |
| |
|
 |
Lifecycle Model for Digital Assets |
| How does an activity-based digital lifecycle reveal $6.4M in potential savings for DAM and automated marketing spends? Summary of savings from DAM across a lifecycle for digital assets and four final-form marketing collateral types. |
download pdf monograph; sponsorship available
FILE: B-09e-Lifecycle4DigitalAssets.pdf |
| |
|