GISTCS invites you to download the free white paper,

Making the Business Case
for DAM

Management Strategies and business metrics for estimating the economic benefits of digital asset management and
related technologies.

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GISTCS invites you to download the free monograph,

How does GISTICStm serve hitech markets as a thought leader?

Learn more about how GISTICS speeds new market creation and business Development for
new technologies

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GISTCS introduces a qualified solution provider to hitech firms

Business Case for Outsourcing Pan-Regional Marketing Communications

Learn more about how

FREEDMAN INTERNATIONAL

maximizes international market coverage and sales potential with a center of excellence for localization and marcom supply chain management

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GISTCS invites you to attend the live Webcast presentation,

Soft Launch of New Products

Strategies, tactics, and trust networks for increasing marketacceptance of new digital services and brands, featuring

Fundamentals of Tribal Evangelism

click here to register

Strategic Positioning

	Strategic Positioning
	What is strategic positioning in your market? Introducing a visual model explaining the stakeholders with whom a firm must establish its reputation.
	download pdf monograph; sponsorship available FILE: B-06a-StrategicPositioning.pdf
	Share-Determining Sector
	To which customers must the firm tune its offerings and storytelling, thereby optimizing profits, growth, and future market share? Segmentation model highlighting the role of share-determining market sectors.
	download pdf monograph; sponsorship available FILE: B-06b-ShareDetermineSector.pdf
	Deal Flow Principles
	How many deals does your firm lose each month, and why? Which deals matter the most? How do you know? Introducing the first principles of deal flow.
	download pdf monograph; sponsorship available FILE: B-06c-DealFlowPrinciples.pdf
	IT Concerns
	With respect to various IT solutions, what tacit concerns and motivations do most customers share? Introducing the solution lifecycle model and typical buying concerns among various buying decision influencers.
	download pdf monograph; sponsorship available FILE: B-06d-ITconcerns4SolLifecycle.pdf
	Early Market Buyer
	What uniquely identifies an early-stage customer? How buyers? questions position firms in a solution lifecycle model.
	download pdf monograph; sponsorship available FILE: B-06e-EarlyMarketBuyer.pdf
	Solution Evangelists
	How does a company define and prioritize its business problems and its reasons to buy? Introducing the role of Solution Evangelists in speeding buying decisions.
	download pdf monograph; sponsorship available FILE: B-06f-SolutionEvangelists.pdf