GISTCS invites you to download the free white paper,

Making the Business Case
for DAM

Management Strategies and business metrics for estimating the economic benefits of digital asset management and
related technologies.

download free

GISTCS invites you to download the free monograph,

How does GISTICStm serve hitech markets as a thought leader?

Learn more about how GISTICS speeds new market creation and business Development for
new technologies

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GISTCS introduces a qualified solution provider to hitech firms

Business Case for Outsourcing Pan-Regional Marketing Communications

Learn more about how

FREEDMAN INTERNATIONAL

maximizes international market coverage and sales potential with a center of excellence for localization and marcom supply chain management

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GISTCS invites you to attend the live Webcast presentation,

Soft Launch of New Products

Strategies, tactics, and trust networks for increasing marketacceptance of new digital services and brands, featuring

Fundamentals of Tribal Evangelism

click here to register

Brand Theory Practice

	Brand Functions
	What functions do brands serve? Who do they serve? Distinguishing buyer and seller motivations plays a critical role in understanding brands.
	download pdf monograph; sponsorship available FILE: B-05a-BrandFunctions.pdf
	Brandspace
	Where do brands live? Introducing brandspace, the subjective experience of customers, organized by levels of trust.
	download pdf monograph; sponsorship available FILE: B-05b-Brandspace.pdf
	Brand As System
	What is a brand? How do customers internalize a brand? How do buyers and sellers collaborate in building a brand? Introducing an integrated brand-as-system model and how buyer-vendor collaboration produces a brand.
	download pdf monograph; sponsorship available FILE: B-05c-BrandAsSystem.pdf
	Brand Closed-Loop
	What does ?closing the branding loop? mean? Frameworks for brand-data collection
	download pdf monograph; sponsorship available FILE: B-05d-BrandClosedLoop.pdf
	Fast-Cycle Brands
	What makes marketing crucial for only some types of businesses and not others? Introducing the idea of fast-cycle brands and how advocate storytelling helps maintain momentum in a market.
	download pdf monograph; sponsorship available FILE: B-05e-FastCycleBrands.pdf
	Deep Gravity
	How do brand managers use value-based pricing, switching costs and other lock-ins to encourage loyalty and discourage defections? Overview of digital brand strategy.
	download 5-page primer; sponsorship available FILE: B-05f-DeepGravity5.pdf