GISTCS invites you to download the free white paper,

Making the Business Case
for DAM

Management Strategies and business metrics for estimating the economic benefits of digital asset management and
related technologies.

download free

GISTCS invites you to download the free monograph,

How does GISTICStm serve hitech markets as a thought leader?

Learn more about how GISTICS speeds new market creation and business Development for
new technologies

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GISTCS introduces a qualified solution provider to hitech firms

Business Case for Outsourcing Pan-Regional Marketing Communications

Learn more about how

FREEDMAN INTERNATIONAL

maximizes international market coverage and sales potential with a center of excellence for localization and marcom supply chain management

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GISTCS invites you to attend the live Webcast presentation,

Soft Launch of New Products

Strategies, tactics, and trust networks for increasing marketacceptance of new digital services and brands, featuring

Fundamentals of Tribal Evangelism

click here to register

Buying Practices

	Buying Decisions
	What single outcome must every marketing campaign, sales call, and eBusiness Web site accomplish? Marketing must facilitate the buying decision.
	download pdf monograph; sponsorship available FILE: B-04a-BuyingDecision.pdf
	Buying Motivations
	What induces customers to buy one brand and not others? How unconscious motivations, criteria, and norms spark the impulse to buy.
	download pdf monograph; sponsorship available FILE: B-04b-BuyingMotivations.pdf
	Paths to Purchase
	How have all brands -- business and consumer -- become multichannel, interactive experiences? Model for visualizing paths to purchase and consumer-brand touchpoints.
	download pdf monograph; sponsorship available FILE: B-04c-Paths2Purchase.pdf
	Marcom
	What basic customer requirement does marketing communication often fail to satisfy? Explanation of how traditional print marcom fails to facilitate the buying process.
	download pdf monograph; sponsorship available FILE: B-04d-MarcomDocs.pdf
	Buying Satisfaction
	What can we learn from the dotcom revolution? Customers buy brands; vendor sell value; therein lies the problem.
	download pdf monograph; sponsorship available FILE: B-04e-BuyingSatisfaction.pdf
	IT Payback
	What have most executives learned over the past ten years about return on IT investments? What differentiates the typical ROI for enterprise, departmental, workgroup, and desktop solutions? Quickly deployed technology that automate activities and workflows yields the highest returns.
	download pdf monograph; sponsorship available FILE: B-04f-ITpayback2.pdf
	IT ROI
	What ROI payback model illustrates many of the difficult-to-quantify benefits of an IT investment? CFOs use an informal way to assess the value of an investment across six categories of payback.
	download pdf monograph; sponsorship available FILE: B-04g-IT_ROImodel.pdf
	Time to Value
	What metrics do many CFOs use to quantify the value of technology investment for marcom? Time-to-value model.
	download pdf monograph; sponsorship available FILE: B-04h-Time2Value4MarcomIT.pdf