GISTCS invites you to download the free white paper,

Making the Business Case
for DAM

Management Strategies and business metrics for estimating the economic benefits of digital asset management and
related technologies.

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GISTCS invites you to download the free monograph,

How does GISTICStm serve hitech markets as a thought leader?

Learn more about how GISTICS speeds new market creation and business Development for
new technologies

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GISTCS introduces a qualified solution provider to hitech firms

Business Case for Outsourcing Pan-Regional Marketing Communications

Learn more about how

FREEDMAN INTERNATIONAL

maximizes international market coverage and sales potential with a center of excellence for localization and marcom supply chain management

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GISTCS invites you to attend the live Webcast presentation,

Soft Launch of New Products

Strategies, tactics, and trust networks for increasing marketacceptance of new digital services and brands, featuring

Fundamentals of Tribal Evangelism

click here to register

Trust Networks

	Fifth Era
	What single principle defines the Networked Economy, around which the enterprise will organize its work and productivity? Overview of the Peter Drucker’s fifth era of modern economic history.
	download pdf monograph; sponsorship available FILE: B-02a-FifthEra.pdf
	Integrated Market-Mediaspace
	How have markets and customer communications fused, creating new and unexplored marketing challenges? Introducing the idea of an integrated marketspace.
	download pdf monograph; sponsorship available FILE: B-02b-MarketMediaspace.pdf
	Source of Entrepreneurs' Ideas
	Where do entrepreneurs get their ideas for new-business startups? Why do all startups “fail”? Role of incremental improvements and accidental successes.
	download pdf monograph; sponsorship available FILE: B-02c-EntrepreneurIdeas.pdf
	Brand Stakeholders
	Beyond customers, who else has a stake in the brand, affecting total brand equity and its valuation as a financial asset of the firm? Market requirement for a brand-stakeholder strategy.
	download pdf monograph; sponsorship available FILE: B-02d-Stakeholders1.pdf
	Intangible Assets
	What makes the performance of intangible assets a top concern for most enterprises? Role of enterprise collaboration in driving performance of one type of intangible assets – knowledge-worker productivity.
	download pdf monograph; sponsorship available FILE: B-02e-IntangibleAssets1.pdf
	Brand Intermediaries
	What new market force has emerged, changing how customers perceive the value offered by vendors? Introducing brand intermediaries in terms of four types of trust networks: communities of concern, expertise, collective bargaining, and practice.
	download pdf monograph; sponsorship available FILE: B-02f-BrandIntermediary.pdf