|
Our Business Mission
GISTICS facilitates the execution of breakthrough digital-service strategies. We help end-use organizations implement new digital services faster, cheaper, and in less disruptive ways. We help vendor organizations implement better ways to find and serve their customers. We speed the formation of new markets, shareholder wealth, and the social capital that new markets and shareholder wealth create.
Founded in 1987, GISTICS started as a research firm that investigated new technology adoption and the strategic role that third-party developers play in maximizing the payback of new technologies. Since 1991, GISTICS has researched many customer-facing technologies, including marketing automation, Internet-based customer self-services, point-of-purchase systems, and digital information design. Today, GISTICS tracks more than 10,000 end-use organizations and their deployment of 150 technologies from more than 2,000 vendors.
In 2000, Michael Moon, CEO of GISTICS , summarized more than a decade of research in the book, Firebrands: Building Brand Loyalty in the Internet Age. This book lays the foundation for the synergies of information technology, brands (all-inclusive of marketing, sales, service, and training), and education. The book also details the GISTICS business mission.
Check out the reader reviews at Amazon.
Today, GISTICS constitutes a think tank that examines the nexus of corporate and product brand marketing, information and telecommunications technologies, and self-directed and institutional education.
Our Business Model: Marketing Think Tank
The GISTICS business model combines aspects of technology research, management consulting, publishing, industry thought leadership, information intermediation, and new business development for clients. GISTICS has no direct competitors – firms that commoditize otherwise expensive business intelligence. We consider the existence of direct competition as a failure of our imagination, innovation, and entrepreneurship.However, GISTICS vigorously competes for clients’ attention and budget with publishers of technology research (Gartner, IDC, Forrester) and a handful of visionary consultants and industry firebrands.
Our role as research firm
GISTICS develops and distributes executive business information that facilitates the rapid selection, deployment, and return on investment of a new technology by end-use customers.
GISTICS develops this information from research of top performers and successful early-adopter customers, using proprietary methodologies and activity-based models to identify critical success factors for rapid technology deployment and payback.
Our role as advisers to management
GISTICS co-develops breakthrough strategies for brand management, marcom supply-chain management, digital asset management, and peer learning networks.
End-use organizations engage GISTICS to assist in aligning new technologies with their business models and strategies through the delivery of onsite workshops and the facilitation of collaborative user requirements processes. Our clients among international corporations include Amway, Boeing, Disney, Gap, General Motors, FCB, Hallmark, Hasbro, Leo Burnett, Philips, SanomaWSOY, SAP, TeliaSonera, Thomson Corporation, VF Corp, and Warner Bros. Chief Executive Magazine featured Moon in their “Technology Gurus” article in January 1999.
Technology providers engage GISTICS to develop positioning strategies, go-to-market programs, white papers, executive events and roadshows, and executive insight portals. Our clients among hi-tech corporations include Adobe, Apple, Big Step, Documentum, Emotion, Freedman International, Getty Images, Harris, HP, IBM, Infinium, Informix, Macromedia, mm02, Nokia, North Plains, Onstream Media, Oracle, Paxonix, and WamNet.
Educational institutions and nonprofit organizations in the field of adult education engage GISTICS to develop enrollment programs and curricula for peer learning networks. Our clients in the education sector include Beihang University (Beijing), Ex’pression College of New Media, and the University of Central Florida. GISTICS principals have taught at California State University at San Jose and UC Berkeley.
Our role as business information publisher
GISTICS provides research-based business information to prospective buyers and trade partners for a featured technology, justifying a purchase decision. GISTICS pioneered a new genre of business information — executive white papers. These white papers present highly visual explanations of complex technologies and explain how to profit from them by following recommended best practices. More than 40,000 executives worldwide have downloaded white papers from GISTICS .
Our role as industry thought leader
Executives worldwide recognize principals of GISTICS as dynamic lecturers and leading international authorities on digital asset management, digital marketing services, new-market creation, and multichannel brands. Principals of GISTICS have delivered more than 300 keynotes, presentations, executive seminars, workshops, and Webinars around the world. GISTICS also delivers a variety of live and on-demand Webcast presentations, sponsored by vendors or purchased by end-use organizations. GISTICS chairs the prestigious international conferences on Marketing Operations Management and Digital Asset Management, and serves as the managing editor of the Journal of Digital Asset Management.
Role as trusted information intermediary
End-use organizations receive an array of business information products – often at no cost — in exchange for information that GISTICS may use to develop new business information or facilitate appropriate introductions to potential solution partners. GISTICS never discloses information gathered from end-use organizations without their explicit permission.
Role as new business developer
GISTICS promotes research-based business information to prospective buyers and trade partners, inviting interested parties to subscribe to an information exchange with GISTICS .This provides prospective buyers and trade partners with the opportunity to receive high-level business information in exchange for information about their firms and technology deployment plans.With the permission of prospective buyers and trade partners, we introduce them to a sponsoring vendor and earn fees for trusted introductions.
Business Structure
GISTICS Incorporated, a California C Corporation
Small business, established 1987, incorporated 1990
|
FREE REPORT 
Making the Business Case
