Less than 35% of registered voters turned out for California's March 2004 Primary Election, a record low. Yet our research indicates that many people do want to get involved – they just don't know how or are intimidated by the process.
We found that many common excuses about not voting relate to information needs rather than political or structural issues.
We asked underrepresented audiences what they needed to help them get ready to vote. Both new and experienced voters asked for more user-friendly nonpartisan information.
For a deeper understanding of the implications and practical applications of these insights, read the reports on our research.